The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Visual Craft / Animation
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Posters / Series
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Billboards & Transit / Series
Points: 45.00
Signal For Help
Agency: Juniper Park \ TBWA / Toronto
Client: Canadian Women's Foundation
Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway
Category: Out of Home / Billboards & Transit
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: User-Generated Content
Points: 45.00
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London
Client: Amazon Alexa
Category: Direction / Single
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Online & Mobile Video / Online-only Video - Single
Points: 21.00
Start Up - 45 Years of Apple Sounds
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles
Client: Apple
Category: Sound Editing
Points: 21.00
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA
Category: Craft / Printing & Production
Points: 21.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Production Design
Points: 21.00
Love, Lawyers, and The Government
Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client: Family
Category: Writing / Single
Points: 9.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Full Length Video / Single or Series / Episodic
Points: 9.00
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 9.00
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London
Client: Amazon Alexa
Category: Television & VOD / Long Form - Single
Points: 9.00
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Alliance contre le tabac
Category: Online & Mobile
Points: 9.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway
Category: Out of Home
Points: 9.00
Hollywood In Your Pocket
Agency: Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles
Client: Apple
Category: Editing / Single
Points: 9.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: Online Community / Use of Existing Platform
Points: 9.00
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA
Category: Media Relations
Points: 9.00
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Craft / Writing
Points: 9.00
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Craft / Illustration
Points: 9.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: Green Pencil
Points: 3.00
Big Days - Nude Model
Agency: Juniper Park \ TBWA / Toronto + Apollo Studios
Client: New York Fries
Category: Craft / Writing - Single
Points: 3.00
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Craft / Use of Technology
Points: 3.00
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: User-Generated Content
Points: 3.00
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple
Category: Television & VOD / Varying Length Series
Points: 3.00
The world deserve witnesses
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Leica
Category: Magazine / Series
Points: 3.00
Love, Lawyers, and The Government
Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client: Family
Category: Short Form Video / Single
Points: 3.00
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London
Client: Winamax
Category: Use of Licensed Music
Points: 3.00
Feet
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: MTN South Africa
Category: Sound Mixing
Points: 3.00
Hollywood In Your Pocket
Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 3.00
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA
Category: Editorial / Magazines & Newspapers
Points: 3.00
Porsche Taycan - Tesla Targeting
Agency: TBWA\Switzerland / Zürich
Client: Porsche
Category: Online Advertising / Display Ads
Points: 3.00
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Alliance contre le tabac
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax
Category: Production Design
Points: 3.00
Believe In Ted Lasso
Agency: Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW
Client: Apple TV+
Category: Social Channel / Single Platform
Points: 3.00
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Livestream
Points: 3.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 3.00
Apple TV+ Instagram Launch
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Craft / Use of Visuals
Points: 3.00
Invisible Petitions
Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client: We Will Stop Femicide Platform
Category: Media Relations
Points: 3.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: Community Building
Points: 3.00
License To Deliver
Agency: 180 Amsterdam + MPC / London + Trim / London + Smuggler / London
Client: DHL
Category: Cinematography / Single
Points: 3.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Visual Craft / Animation
Award:
2022 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Posters / Series
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Billboards & Transit / Series
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
HandsAway
Title:
Fearless Night
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Direction / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Apple
Title:
Start Up - 45 Years of Apple Sounds
Category:
Sound Editing
Award:
2022 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Craft / Printing & Production
Award:
2022 Print Silver Pencil
Points:
21.00
Client:
HandsAway
Title:
Fearless Night
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2022 Out of Home Silver Pencil
Points:
21.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Production Design
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Family
Title:
Love, Lawyers, and The Government
Category:
Writing / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Online & Mobile
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
HandsAway
Title:
Fearless Night
Category:
Out of Home
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Editing / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Media Relations
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Craft / Writing
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Craft / Illustration
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
Green Pencil
Award:
2022 Green Pencil Merit Award
Points:
3.00
Client:
New York Fries
Title:
Big Days - Nude Model
Category:
Craft / Writing - Single
Award:
2022 Radio & Audio Merit Award
Points:
3.00
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Varying Length Series
Award:
2022 Film Merit Award
Points:
3.00
Client:
Leica
Title:
The world deserve witnesses
Category:
Magazine / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
Family
Title:
Love, Lawyers, and The Government
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Winamax
Title:
The Lift
Category:
Use of Licensed Music
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
MTN South Africa
Title:
Feet
Category:
Sound Mixing
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Merit Award
Points:
3.00
Client:
Porsche
Title:
Porsche Taycan - Tesla Targeting
Category:
Online Advertising / Display Ads
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Winamax
Title:
The Lift
Category:
Production Design
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple TV+
Title:
Believe In Ted Lasso
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Livestream
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Apple
Title:
Apple TV+ Instagram Launch
Category:
Craft / Use of Visuals
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
We Will Stop Femicide Platform
Title:
Invisible Petitions
Category:
Media Relations
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
DHL
Title:
License To Deliver
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
